- +92-51-4864925-26
- info@sina.edu.pk
- 693, Rehman Baba Road, Sector I-8/4, Islamabad.
Introduction
Digital Advertising Course offered at SINA Institute of Networks & Aesthetics Islamabad. The Digital Advertising Course is designed to transform you into industry-ready digital advertising professional. Structured learning path recommended by industry experts and fast-track your career. You will learn to master the differences of pay per click, display advertising, conversion optimization, and web analytics, and you’ll acquire extensive project experience to prepare you for managing paid marketing initiatives. used to direct traffic to websites It will transform you into an industry-ready paid marketing professional. Advertisers pay the publisher or the website owner only when the advertisement is clicked this course trains student’s in the fields of PPC and Paid Search. In the digital world, a PPC-certified professional can display compelling campaigns to target an audience based on expressed interests and demonstrated search history
Curriculum
- 3 Sections
- 20 Lessons
- 10 Weeks
Expand all sectionsCollapse all sections
- Module 01: Introduction to computers8
- Module 02: Introduction to Internet5
- Module 03: Paid Media Basics7
- 4.1Define Digital Advertising and its Key Strategic Functions
- 4.2Define the Target Audience and the Customer Journey
- 4.3Outline the Digital Advertising Ecosystem
- 4.4Define Benchmarks, Metrics, KPIs, and Measuring Success
- 4.5Develop and Implement the Digital Advertising Action Plan
- 4.6Implement Tracking, Optimization, and Reporting of Campaigns
- 4.7Impact of digital advertising campaigns on the business performance
Instructor
Requirements
- At the end of this Digital Advertising Course, you will be able to:
- Ensure that your business can be found easily on search engine results
- Dramatically increase the traffic to your site
- Enhance your reach to both local and global customers
- Control your ad budget
- Measure your ads’ performances
- Get leads quickly and improve your lead generation results
Features
- Paid Social Media Marketing Intern
- Media Executive
- Public relations specialist
- Marketing Technologist
- Web Analytics Developer
- Product marketing manager
- Market research analyst