- +92-51-4864925-26
- info@sina.edu.pk
- 693, Rehman Baba Road, Sector I-8/4, Islamabad.
Introduction
Digital Marketing Course (Professional) offered at SINA Institute of Networks & Aesthetics. In this program, students develop the technical and creative skills required in digital media work, such as digital design, video production, imaging editing, multimedia, web scripting, and the creation of digital graphics and web page layouts. Students may also study the hardware and software used in digital media. After completing the Digital Marketing Course, students may build a professional portfolio that displays their work.
Curriculum
- 11 Sections
- 66 Lessons
- 10 Weeks
Expand all sectionsCollapse all sections
- Module 01: Foundation of Digital Marketing4
- Module 02: Website Optimization5
- Module 03: Content Marketing6
- Module 04: Social Media Marketing10
- Module 05: SEO5
- Module 06: Paid Search4
- Module 07: Display & Video Advertising6
- Module 08: Email Marketing6
- Module 09: Analytics5
- Module 10: Digital Strategy5
- Module 11: Free-Lancing10
- 12.1Is Student Freelancing For You?
- 12.2Creating the Blueprint
- 12.3Legal Matters
- 12.4Setting Up Shop
- 12.5Show Me The Money
- 12.6Getting Ready to Launch
- 12.7Scream From The Rooftops (Marketing)
- 12.8Working With Clients
- 12.9The Best of Both Worlds: Student and Freelancer
- 12.10The Next Steps In Your Freelancing Career
Instructor
Requirements
- Create and/or improve a strategy for measuring and improving digital media effectiveness
- Review current approaches and identify areas for improving performance
- Search Engine Optimization (SEO)
- Pay Per Click (PPC) Advertising including Google AdWords, LinkedIn Ads, Facebook, and Instagram Ads
- Social media marketing tips and tools for Facebook, Twitter, Instagram, Content Marketing, etc.
- Online advertising including ad networks and behavioral targeting
- Optimizing website and blog content and copy
- Digital Marketing Strategy and Planning
Features
- Digital Strategy and Planning
- Website marketing tools
- Digital content – website, blogs, email, webinars, videos, podcasts, e-zines, PPC advertising
- Social Media and Social Bookmarking–Facebook, Twitter, Instagram, YouTube, and emerging social media
- Search Engine Optimization -What it is, how it works and how to make it work!
- Measuring Digital media performance
- Ecommerce, Tcommerce and Mcommerce
- Implementing the digital marketing plan
- Website design /development for digital marketing
- Mastering Google - AdWords Advertising, Analytics & Applications
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Course Features
- Lectures 66
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 0
- Assessments Yes
