E-Commerce Course

Introduction

E-Commerce Course offered at SINA Institute of Networks & Aesthetics Islamabad. The objectives of the E-Commerce Course are to introduce the concept of E-Commerce and to understand how E-Commerce is affecting business enterprises, governments, consumers, and people in general. In addition, we will study the development of websites using relevant software tools.
E-Commerce Course introduces the concepts, vocabulary, and procedures associated with E-Commerce and the Internet. The students will also gain an overview of freelancing along with all aspects of E-Commerce. Some of the major topics of this E-Commerce Course includes the introduction to computers and the internet, electronic law foundations, law, and the internet, web marketing goals, online product promotion, development of the Internet and E-Commerce, options available for doing business on the Internet, features of Web sites and the tools used to build an E-Commerce web site, marketing issues, payment options, security issues, and customer service.

Curriculum

20 Sections
149 Lessons
10 Weeks

Expand all sectionsCollapse all sections

Module 01: Introduction to Computers
8
- 2.1
  General introduction to computers
- 2.2
  Benefits of computer
- 2.3
  Limitations of computer
- 2.4
  Types of computer
- 2.5
  Working principle of computer
- 2.6
  Computer hardware
- 2.7
  Computer software tools
- 2.8
  Parts of computer
Module 02: Introduction to Internet
5
- 3.1
  Internet and its history
- 3.2
  Parts of email
- 3.3
  Email software
- 3.4
  Newsgroup readers
- 3.5
  Games
Module 03: Electronic Commerce Foundations
14
- 4.1
  Introduction to Web Commerce
- 4.2
  The impetus for Web Commerce
- 4.3
  Electronic Commerce Defined
- 4.4
  Applying E-Commerce Concepts to Focus Companies
- 4.5
  Types of Electronic Commerce
- 4.6
  Micro-commerce and Macro-commerce
- 4.7
  Benefits of Electronic Commerce
- 4.8
  Drawbacks of Electronic Commerce
- 4.9
  E-Commerce Solutions
- 4.10
  Web Storefront Hardware and Software
- 4.11
  Ingredients of a Web Storefront
- 4.12
  The Virtual Enterprise
- 4.13
  Site Implementation
- 4.14
  E-Commerce Guidelines
Module 04: Law and the Internet
13
- 5.1
  Introduction to Internet Legal Issues
- 5.2
  Electronic Publishing
- 5.3
  Intellectual Property Issues
- 5.4
  Areas of Liability
- 5.5
  Copyright, Trademark, and Patent Issues
- 5.6
  Privacy and Confidentiality
- 5.7
  Jurisdiction and Electronic Publishing
- 5.8
  Internet Taxation
- 5.9
  International Tax and the Internet
- 5.10
  Customs and E-Commerce
- 5.11
  Tariffs and E-Commerce
- 5.12
  Protecting a Brand
- 5.13
  Ethical Business Practices
Module 05: Web Marketing Goals
8
- 6.1
  Marketing Overview
- 6.2
  Web Marketing Benefits
- 6.3
  Examples of Successful Web Marketing
- 6.4
  Marketing Goals
- 6.5
  Web Marketing Strategies
- 6.6
  Growth Drivers and Barriers in E-Commerce
- 6.7
  Selecting and Positioning Your Product
- 6.8
  Identifying Your Target Market
Module 06: Online Product Promotion
16
- 7.1
  Online Promotion Overview
- 7.2
  E-Commerce Promotion Considerations
- 7.3
  E-Commerce Site Categories
- 7.4
  Banner Ads
- 7.5
  Advertising Representatives
- 7.6
  Banner Ad Positioning
- 7.7
  Banner Ad Exchange Networks
- 7.8
  Referrer Programs
- 7.9
  Blogs and Blogads
- 7.10
  Pop-Up and Related Ads
- 7.11
  Search Engine Placement
- 7.12
  Tags and Search Engines
- 7.13
  E-Mail and Marketing
- 7.14
  Ad Performance Evaluation
- 7.15
  Offline Product Promotion
- 7.16
  Ad Campaign Implementation
Module 07: Site Usability
5
- 8.1
  Overview of Usability Issues
- 8.2
  Usability Testing
- 8.3
  Designing the Site Hierarchy
- 8.4
  Page Layout Design Guidelines
- 8.5
  Browser Compatibility Issues
Module 08: Customer Relationship Management (CRM) and E-Services
4
- 9.1
  Managing the Customer
- 9.2
  Customer Relationship Management, Service Concepts, Service Tools and Methodology
- 9.3
  E-Service Action Plan
- 9.4
  Integrating CRM and Customer Service
Module 09: Business-to-Business Frameworks
6
- 10.1
  B2B E-Business Overview
- 10.2
  E-Commerce Fundamentals Business Concepts
- 10.3
  Internet Marketplaces Tools and Technologies
- 10.4
  Electronic Data Interchange (EDI)
- 10.5
  Open Buying on the Internet (OBI)
- 10.6
  Open Trading Protocol (OTP)
Module 10: E-Commerce Site Creation Packages — Outsourcing
8
- 11.1
  Outsourcing Site Creation Packages
- 11.2
  Entry-Level Outsourcing: Online
- 11.3
  Online Outsourcing Solutions
- 11.4
  Outsourcing: Mid-Level Offline
- 11.5
  Mid-Level Offline Storefront Products
- 11.6
  Outsourcing: High-Level Offline
- 11.7
  High-Level Offline Storefront Products
- 11.8
  Auctions: The Other E-Commerce Option
Module 11: E-Commerce Site Creation Software
8
- 12.1
  Microsoft Commerce Server Overview
- 12.2
  Web Server Overview
- 12.3
  Microsoft Internet Information
- 12.4
  IIS 6.0 Preparation, Installation, Configuration
- 12.5
  Sun Java System
- 12.6
  Web Server 6.1
- 12.7
  Open-Source Solutions
- 12.8
  Sizing Your Hardware
Module 12: Site Development Software Implementation
3
- 13.1
  Commerce Site Development Overview
- 13.2
  Database Servers
- 13.3
  Commerce Site Development
Module 13: E-Commerce Site Development Using Commerce Server
3
- 14.1
  Building Commerce Solutions
- 14.2
  Commerce Site Management
- 14.3
  Solution Site Customization
Module 14: Creating an Online Catalog
6
- 15.1
  Catalog Design
- 15.2
  Commerce Server Catalog Definitions
- 15.3
  Building a Base Catalog
- 15.4
  Virtual Catalogs
- 15.5
  Using Commerce Server to Support
- 15.6
  B2B Commerce
Module 15: Inventory Control and Order Processing
4
- 16.1
  Inventory Management
- 16.2
  Inventory Systems
- 16.3
  Designing Order Systems
- 16.4
  Order System Implementation
Module 16: Payment Gateways
7
- 17.1
  Payment Processing in E-Commerce
- 17.2
  Choosing Payment-Processing Methods
- 17.3
  Credit Card Processing
- 17.4
  Managing Transactions
- 17.5
  Implementing PayPal
- 17.6
  Online Check Processing
- 17.7
  Preventing Fraud
Module 17: E-Service Implementation and Support
4
- 18.1
  Implementing Customer Support
- 18.2
  E-Mail and User Forums
- 18.3
  Frequently Asked Questions (FAQ) Implementation
- 18.4
  Knowledge Base
Module 18: Transaction and Web Site Security
15
- 19.1
  Overview of Transaction Security
- 19.2
  Purposes of Security
- 19.3
  Encryption and Decryption
- 19.4
  Public Key Infrastructure (PKI)
- 19.5
  509 Standard
- 19.6
  Certificate Revocation
- 19.7
  VeriSign
- 19.8
  Using Certificates
- 19.9
  Obtaining Certificates
- 19.10
  Installing Certificates
- 19.11
  Implementing Microsoft Certificate Services
- 19.12
  Secure Electronic Transactions (SET)
- 19.13
  Securing Sensitive Data
- 19.14
  Identifying Attack Types
- 19.15
  Protecting Against Attacks
Module 19: E-Learning Solutions
6
- 20.1
  E-Learning Introduction
- 20.2
  E-Learning Models
- 20.3
  Distance-Learning Essentials
- 20.4
  E-Learning Content
- 20.5
  Student Navigation and Progress Reporting
- 20.6
  Reusable Learning Objects
Module 20: Site Management and Performance Testing
6
- 21.1
  Introduction to Site Management and Performance Testing
- 21.2
  Site Management Tasks
- 21.3
  Managing Web Site Performance
- 21.4
  Logging and Trend Analysis
- 21.5
  Performance-Monitoring Tools
- 21.6
  Course Conclusion

Instructor

SINA Institute

Requirements

On successful completion of this course, a trainee should be able to;
Process a digital audio production (including soundtrack production using filters and effects to alter sound)
Use the lighting techniques and design.
Use Web and DVD authoring fundamentals.
Create effective visual presentations.
Devise project management and scheduling.
Plan the pre-production
Execute post-production
Devise the program style
Devise the planning, reading of the script
Create the script of files and video
Develop the budget (cost of the project)
Prepare & set the equipment
Depute the staff
Manage the production consideration.

Features

Acquaint students with a fundamental understanding of the environment and strategies in the New Economy.
Provide guiding principles behind the design and strategy of the customer web interface.
Understand the traditional and new communication/marketing approaches that create a competitive advantage in the New Economy.
Provide a fundamental understanding of the different types and key components of business models in the New Economy
Provide insights on how to implement the strategy in the New Economy.
Understand the metrics that New Economy firms use to measure progress, customer satisfaction, and financial performance.
Provide analytical tools to understand opportunities in unserved or underserved New Economy markets.
Understand the fundamentals of financially valuing New Economy companies.
Provide an overview of the hardware, software, servers, and the parts that make up the enabling “railroad” for the New Economy.