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Curriculum
3 Sections
20 Lessons
10 Weeks
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Module 01: Introduction to computers
8
2.1
General introduction to computers
2.2
Benefits of computer
2.3
Limitations of computer
2.4
Types of computer
2.5
Working principle of computer (general block diagram)
2.6
Computer hardware
2.7
Computer software tools
2.8
Parts of computer
Module 02: Introduction to Internet
5
3.1
Internet and its history
3.2
Parts of email
3.3
Email software
3.4
Newsgroup readers
3.5
Games
Module 03: Paid Media Basics
7
4.1
Define Digital Advertising and its Key Strategic Functions
4.2
Define the Target Audience and the Customer Journey
4.3
Outline the Digital Advertising Ecosystem
4.4
Define Benchmarks, Metrics, KPIs, and Measuring Success
4.5
Develop and Implement the Digital Advertising Action Plan
4.6
Implement Tracking, Optimization, and Reporting of Campaigns
4.7
Impact of digital advertising campaigns on the business performance
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