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Curriculum
11 Sections
66 Lessons
10 Weeks
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Module 01: Foundation of Digital Marketing
4
2.1
Developing Objectives
2.2
Digital Research
2.3
Teamwork
2.4
PROPEL Model
Module 02: Website Optimization
5
3.1
Concepts
3.2
Architecture
3.3
Web Design & Content
3.4
Optimize
3.5
Measure
Module 03: Content Marketing
6
4.1
Content Marketing Concepts
4.2
Research
4.3
Plan
4.4
Create & Curate
4.5
Publish
4.6
Measure Content Performance
Module 04: Social Media Marketing
10
5.1
Introduction
5.2
Top Social Media Sites
5.3
Facebook
5.4
Twitter
5.5
Instagram
5.6
LinkedIn
5.7
Pinterest
5.8
Social Media Media Live Streaming
5.9
Communities
5.10
Campaign Concepts
Module 05: SEO
5
6.1
Introduction to SEO
6.2
Set SEO Objectives
6.3
Keyword Research
6.4
Optimize
6.5
Measure Performance
Module 06: Paid Search
4
7.1
Concepts
7.2
Launch
7.3
Manage
7.4
Measure
Module 07: Display & Video Advertising
6
8.1
Concepts
8.2
YouTube
8.3
Ad Formats
8.4
Creation
8.5
Target
8.6
Measure
Module 08: Email Marketing
6
9.1
Fundamentals
9.2
Email Strategy
9.3
Email Design
9.4
Campaign Delivery
9.5
Testing & Optimizing
9.6
Marketing Automation
Module 09: Analytics
5
10.1
Concepts
10.2
Setup
10.3
Goals
10.5
Report
10.6
Analyze
Module 10: Digital Strategy
5
11.5
Concepts
11.6
Research
11.7
Prepare
11.8
Execute
11.9
Learn
Module 11: Free-Lancing
10
12.1
Is Student Freelancing For You?
12.2
Creating the Blueprint
12.3
Legal Matters
12.4
Setting Up Shop
12.5
Show Me The Money
12.6
Getting Ready to Launch
12.7
Scream From The Rooftops (Marketing)
12.8
Working With Clients
12.9
The Best of Both Worlds: Student and Freelancer
12.10
The Next Steps In Your Freelancing Career
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