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Curriculum
8 Sections
58 Lessons
10 Weeks
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Module 01: Introduction to Computers
12
2.1
General introduction to computers
2.2
Benefits of computer
2.3
Application of computer
2.4
Limitations of computer
2.5
Types of computer
2.6
Working principle of computer (general block diagram)
2.7
Computer hardware
2.8
Computer software tools
2.9
Parts of computer
2.10
Introduction to Digital Marketing
2.11
Introduction to Digital Marketing
2.12
A brief overview of digital marketing and all relevant set of activities
Module 02: Basic understanding to digital channels
5
3.1
Introduction to digital marketing
3.2
Accessing the internet
3.3
Creation of dynamic written and video content
3.4
Introduction to optimization
3.5
Introduction social marketing Resources
Module 03: Introduction to SEO
8
4.1
What is SEO?
4.2
Why SEO is important?
4.3
How did Search Engine work?
4.4
Basics of Keyword research
4.5
Target markets
4.6
Keywords analysis in SEO
4.7
Fundamentals of Competitor and industry analysis
4.8
How to Approach Your SEO Strategy
Module 04: SEO On-Site Optimization
13
5.1
Introduction to search engines crawls work
5.2
URL structures
5.3
Content Freshness & plagiarism
5.4
Pages Title Tags
5.5
Domain Names
5.6
Heading Tags
5.7
File Name
5.8
Basics of Google Algorithm
5.9
Basics of On-site optimization
5.10
Basic elements use in On-site optimization
5.11
Sitemaps
5.12
Meta keywords and descriptions
5.13
Do and Don’t of Search engine Optimization
Module 05: SEO Off-Site Optimization
9
6.1
Overview
6.2
Basics of Link building
6.3
Basics of Link Relevancy
6.4
Analog Output Modules
6.5
Basics of Outbound Linking
6.6
Basics of Content marketing (SEO)
6.7
Social Media Marketing in SEO (overview)
6.8
Basics of Outreach and online PR
6.9
Introduction to Bad linking and Search engine practices
Module 06: Social media marketing strategies
5
7.1
Optimizing social media profiles
7.2
Basic techniques of boosting posts on social media
7.3
Searching Trends tools and tips
7.4
Blog writing
7.5
Basic overview of social media campaigns
Module 07: Introduction to basic elements of DM channels
4
8.1
Introduction to Email Marketing
8.2
Introduction to web analytics
8.3
Basics of market searching
8.4
Introduction to Affiliate market
Module 08: Other plan and development of DM channels
2
9.1
Basics of website development
9.2
Basic overview of ON-page SEO
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