+92-51-4864925-26
info@sina.edu.pk
693, Rehman Baba Road, Sector I-8/4, Islamabad.
Home
About Us
IT
Telecom
Language
Management
CISCO
Digital Media
Contact
Menu
Home
About Us
IT
Telecom
Language
Management
CISCO
Digital Media
Contact
Chat Now
Curriculum
20 Sections
149 Lessons
10 Weeks
Expand all sections
Collapse all sections
Module 01: Introduction to Computers
8
2.1
General introduction to computers
2.2
Benefits of computer
2.3
Limitations of computer
2.4
Types of computer
2.5
Working principle of computer
2.6
Computer hardware
2.7
Computer software tools
2.8
Parts of computer
Module 02: Introduction to Internet
5
3.1
Internet and its history
3.2
Parts of email
3.3
Email software
3.4
Newsgroup readers
3.5
Games
Module 03: Electronic Commerce Foundations
14
4.1
Introduction to Web Commerce
4.2
The impetus for Web Commerce
4.3
Electronic Commerce Defined
4.4
Applying E-Commerce Concepts to Focus Companies
4.5
Types of Electronic Commerce
4.6
Micro-commerce and Macro-commerce
4.7
Benefits of Electronic Commerce
4.8
Drawbacks of Electronic Commerce
4.9
E-Commerce Solutions
4.10
Web Storefront Hardware and Software
4.11
Ingredients of a Web Storefront
4.12
The Virtual Enterprise
4.13
Site Implementation
4.14
E-Commerce Guidelines
Module 04: Law and the Internet
13
5.1
Introduction to Internet Legal Issues
5.2
Electronic Publishing
5.3
Intellectual Property Issues
5.4
Areas of Liability
5.5
Copyright, Trademark, and Patent Issues
5.6
Privacy and Confidentiality
5.7
Jurisdiction and Electronic Publishing
5.8
Internet Taxation
5.9
International Tax and the Internet
5.10
Customs and E-Commerce
5.11
Tariffs and E-Commerce
5.12
Protecting a Brand
5.13
Ethical Business Practices
Module 05: Web Marketing Goals
8
6.1
Marketing Overview
6.2
Web Marketing Benefits
6.3
Examples of Successful Web Marketing
6.4
Marketing Goals
6.5
Web Marketing Strategies
6.6
Growth Drivers and Barriers in E-Commerce
6.7
Selecting and Positioning Your Product
6.8
Identifying Your Target Market
Module 06: Online Product Promotion
16
7.1
Online Promotion Overview
7.2
E-Commerce Promotion Considerations
7.3
E-Commerce Site Categories
7.4
Banner Ads
7.5
Advertising Representatives
7.6
Banner Ad Positioning
7.7
Banner Ad Exchange Networks
7.8
Referrer Programs
7.9
Blogs and Blogads
7.10
Pop-Up and Related Ads
7.11
Search Engine Placement
7.12
Tags and Search Engines
7.13
E-Mail and Marketing
7.14
Ad Performance Evaluation
7.15
Offline Product Promotion
7.16
Ad Campaign Implementation
Module 07: Site Usability
5
8.1
Overview of Usability Issues
8.2
Usability Testing
8.3
Designing the Site Hierarchy
8.4
Page Layout Design Guidelines
8.5
Browser Compatibility Issues
Module 08: Customer Relationship Management (CRM) and E-Services
4
9.1
Managing the Customer
9.2
Customer Relationship Management, Service Concepts, Service Tools and Methodology
9.3
E-Service Action Plan
9.4
Integrating CRM and Customer Service
Module 09: Business-to-Business Frameworks
6
10.1
B2B E-Business Overview
10.2
E-Commerce Fundamentals Business Concepts
10.3
Internet Marketplaces Tools and Technologies
10.4
Electronic Data Interchange (EDI)
10.5
Open Buying on the Internet (OBI)
10.6
Open Trading Protocol (OTP)
Module 10: E-Commerce Site Creation Packages — Outsourcing
8
11.1
Outsourcing Site Creation Packages
11.2
Entry-Level Outsourcing: Online
11.3
Online Outsourcing Solutions
11.4
Outsourcing: Mid-Level Offline
11.5
Mid-Level Offline Storefront Products
11.6
Outsourcing: High-Level Offline
11.7
High-Level Offline Storefront Products
11.8
Auctions: The Other E-Commerce Option
Module 11: E-Commerce Site Creation Software
8
12.1
Microsoft Commerce Server Overview
12.2
Web Server Overview
12.3
Microsoft Internet Information
12.4
IIS 6.0 Preparation, Installation, Configuration
12.5
Sun Java System
12.6
Web Server 6.1
12.7
Open-Source Solutions
12.8
Sizing Your Hardware
Module 12: Site Development Software Implementation
3
13.1
Commerce Site Development Overview
13.2
Database Servers
13.3
Commerce Site Development
Module 13: E-Commerce Site Development Using Commerce Server
3
14.1
Building Commerce Solutions
14.2
Commerce Site Management
14.3
Solution Site Customization
Module 14: Creating an Online Catalog
6
15.1
Catalog Design
15.2
Commerce Server Catalog Definitions
15.3
Building a Base Catalog
15.4
Virtual Catalogs
15.5
Using Commerce Server to Support
15.6
B2B Commerce
Module 15: Inventory Control and Order Processing
4
16.1
Inventory Management
16.2
Inventory Systems
16.3
Designing Order Systems
16.4
Order System Implementation
Module 16: Payment Gateways
7
17.1
Payment Processing in E-Commerce
17.2
Choosing Payment-Processing Methods
17.3
Credit Card Processing
17.4
Managing Transactions
17.5
Implementing PayPal
17.6
Online Check Processing
17.7
Preventing Fraud
Module 17: E-Service Implementation and Support
4
18.1
Implementing Customer Support
18.2
E-Mail and User Forums
18.3
Frequently Asked Questions (FAQ) Implementation
18.4
Knowledge Base
Module 18: Transaction and Web Site Security
15
19.1
Overview of Transaction Security
19.2
Purposes of Security
19.3
Encryption and Decryption
19.4
Public Key Infrastructure (PKI)
19.5
509 Standard
19.6
Certificate Revocation
19.7
VeriSign
19.8
Using Certificates
19.9
Obtaining Certificates
19.10
Installing Certificates
19.11
Implementing Microsoft Certificate Services
19.12
Secure Electronic Transactions (SET)
19.13
Securing Sensitive Data
19.14
Identifying Attack Types
19.15
Protecting Against Attacks
Module 19: E-Learning Solutions
6
20.1
E-Learning Introduction
20.2
E-Learning Models
20.3
Distance-Learning Essentials
20.4
E-Learning Content
20.5
Student Navigation and Progress Reporting
20.6
Reusable Learning Objects
Module 20: Site Management and Performance Testing
6
21.1
Introduction to Site Management and Performance Testing
21.2
Site Management Tasks
21.3
Managing Web Site Performance
21.4
Logging and Trend Analysis
21.5
Performance-Monitoring Tools
21.6
Course Conclusion
This content is protected, please
login
and
enroll
in the course to view this content!
Modal title
Main Content
