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Curriculum
8 Sections
88 Lessons
10 Weeks
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Module 01: Introduction to Computers
8
2.1
General introduction to computers
2.2
Benefits of computer
2.3
Application of computer
2.4
Limitations of computer
2.5
Types of computer
2.6
Working principle of computer (general block diagram)
2.7
Computer hardware, software tools
2.8
Parts of computer
Module 02: Introduction to Internet
7
3.1
Internet and its History
3.2
Internet Resources
3.3
Netiquette
3.4
Accessing the internet
3.5
Browsing the web
3.6
Searching the net
3.7
Protecting the computer
Module 03: Introduction to SEO
15
4.1
What is SEO?
4.2
Why SEO is important?
4.3
How does a search engine work?
4.4
Modernized SEO
4.5
Keyword research
4.6
Target markets
4.7
Keywords analysis in SEO
4.8
Competitor and industry analysis
4.9
Understand the nature of search user
4.10
A conceptual overview of algorithms
4.11
SEO in the context of digital marketing
4.12
Organic versus paid search results (differentiate)
4.13
How to Approach Your SEO Strategy
4.14
Background of SEO and implementation of SEO
4.15
SEO Definition and co-relate to physical marketing
Module 04: Keyword Research and Opportunities
7
5.1
Keyword Competition, Strategies, Density, Research Tools
5.2
Keyword importance and integration
5.3
Sources for making quality Keywords
5.4
Keyword Research local and globally
5.5
Keywords making and types of keywords making
5.6
Identifying Short tail and Long-Tail Keywords
5.7
Keywords reporting and guidelines for managing customers
Module 05: SEO On-Site Optimization
24
6.1
How search engines crawl
6.2
URL structures
6.3
Formations of URL
6.4
Content Freshness & plagiarism
6.5
Pages Title Tags
6.6
Domain Names
6.7
Heading Tags
6.8
File Names
6.9
Tactics Search Engines Dislike
6.10
Google Algorithm
6.11
SEO audit tools
6.12
Technical SEO audits
6.13
SEO audit checklist
6.14
The perfectly optimized page
6.15
Crawling and spidering in search engine
6.16
On-site optimization fundamentals
6.17
Essential elements use in On-site optimization
6.18
Sitemaps
6.19
Meta keywords and descriptions
6.20
Fundamentals of meta and its importance
6.21
How meta display and efficiency of meta
6.22
Internal linking and inbound link strategy
6.23
Architecture and design structure for best SEO website
6.24
Do and Don’t of Search engine Optimization
Module 06: SEO Off-Site Optimizations
20
7.1
Overview
7.2
Link building, profiles, Relevancy
7.3
Outbound Linking
7.4
Reciprocal Links
7.5
Trust Rank
7.6
Cache Rank
7.7
Do-Follow vs. No Follow
7.8
Image Links
7.9
Anchor Text
7.10
Site Authority
7.11
Content marketing (SEO)
7.12
Strategy building for off-page optimization
7.13
Social Media Marketing in SEO (overview)
7.14
Outreach and online PR
7.15
Bad linking and Search engine practices
7.16
Briefs on Black Hat Techniques used in off-page and how to prevent
7.17
Automatic submission and Tools for checking and analyzing
7.18
Widgets, Video, Images, Awards, Contests, and many more
7.19
Directories
7.20
Articles
Module 07: Other plan and development of DM channels#
2
8.1
Basics of website development
8.2
Basic overview of ON-page SEO
Module 08: Other Considerations
5
9.1
Template validation
9.2
Content Delivery Networks
9.3
Network Up-time
9.4
Web Pages Speed and loading time optimization
9.5
Website SEO Audit
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